History of BPS
Berkshire Property Services are an independently owned company offering a wide range of services from residential sales and lettings dealing with small apartments to large country homes, Land & New homes department and financial services. Times have changed, technology has advanced and the demands of the public have become more intense.
Berkshire Property Services has moved with the times in order to maintain the primary objective of the company, which is "to provide the best possible value for money service to our clients and customers" To meet this objective we concentrate on the following key elements all of which are essential in making our business succeed.
Berkshire Property Services is a people business and the choice of staff within our offices is extremely important. All resident staff have experience in the local property market, local knowledge of the area and people to give us the edge when assisting buyers and sellers with general or in some cases, more specific enquiries.
Profile
Our attractive offices offer excellent window displays onto busy thoroughfares and the corporate colours are extremely eye catching on our advertisements. Our profile is further lifted by the extensive and broad use of media advertising throughout the Berkshire Area. Regular advertising in local papers and in some instances Country Life, provides regional and National advertising. Latterly, the addition of our own Web Site has extended our profile onto a Global basis.
Professional
We are dedicated to offering the highest standards of professionalism which always put the needs and wishes of the clients first. We concentrate our efforts on selling or renting property and not the sale of financial services, giving the clients the sure knowledge that our advice is in their best interests with no ulterior motive or financial gain to ourselves. We do recognise, however, that some buyers need mortgage advice to assist with their purchase and they are introduced to our Financial Advisors.
Price
With our exceptional standards of service and presentation, we would like to adhere to the philosophy that 'you get what you pay for'. However we work in a price important market place and as such have learnt to be competitive while at the same time maintaining high standards of service.
The sale or letting of your property is, for most people their most valuable asset. As such it is imperative that the marketing of that asset is handled correctly. From the initial Valuation to the final negotiations you need the support and advice of a professional. Pricing property is not an exact science however it is important to keep within the bounds of realism. Over pricing will kill the sale which means you lose the valuable first month of marketing. This can often result in the eventual sale price being lower than it would have been if offered more competitively initially. Price too low and the loss is more obvious, but less drawn out. Our qualified Valuers have a wealth of experience and vast local knowledge to guide you accurately towards the right price.
Presentation
We recognise that each home is different and the way your property is presented to the public is imperative in achieving the ideal result-maximum price in a short space of time. Much time and great care is therefore taken in preparing individual sales and letting particulars where appropriate. Pictures speak louder than words, which is why some of our particulars include internal photographs where appropriate. Regular advertising is also important as new buyers are constantly coming into the market place. The advertising programme for each property is carefully tailored to reach the right audience. In many cases local advertising is sufficient, and this is provided within our fee. Certain properties however benefit from regional and even national promotion and their addition of our superb Internet site means that all properties, large or small are now offered to a global house buying & letting public.